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Sunday, August 29, 2004

Amusement Park Advertising

Recently a young child was injured on a kiddie ride at a Virginia Theme Park. It was reported that the child crawled out of the car in which she was riding. I know the people who run this Park. I also know that they would not deliberately do anything thing to hurt someone.

Why the child climbed out may be a mystery. One thing for sure, on the Park's web site for this particular ride, shows a young girl sticking her hands up into the air. What that picture says to me is the Park wants you to stick your hands up. That is a clear violation of Park rules. One of the first rules on any amusement ride is to keep ALL body parts within the container you are riding in.

Some critics will blame the parents. But how could you? This is a kiddie ride. No parents are allowed. Does the Park and the Manufacturer of the ride, not have a responsibility to secure the patrons?